Twitter and MediaDonuts announce a partnership for The Philippine & Thai markets to strengthen on-ground support to local advertisers.
Today, Twitter announced that it has appointed MediaDonuts, a digital media and technology company operating across EMEA and APAC, as its exclusive authorized sales partner for The Philippines and Thailand.
With this development, brands and marketing agencies in these countries can now work closely with a local team and Twitter to help their business achieve better results with advertising campaign optimization, deeper brand insights, scaling customer care and more. p>
Twitter is live, conversational and widely distributed and this makes it such a compelling platform for people to stay informed on topics they are interested in. It allows advertisers to engage with their audience at the right time with highly relevant messages based on their interests.
The Philippines is the social media capital of the world, ranking first globally with an average of 3.7 hours a day spent on social media platforms according to Statistica Digital Market Outlook. The country is also amongst the fastest growing market in terms of active users on Twitter worldwide.
Thailand is not far behind when it comes to social media usage. The market has huge growth potential, especially since smartphone usage is expected to grow exponentially in the coming years. Thai people extensively use their smartphones to consume news and what better way to keep up to date with live news than via Twitter!
Both markets also have a wide range of advertisers that want to reach a specific audience abroad, for Thailand this is mostly related to advertisers in Tourism, while for the Philippines, brands across verticals are eager to reach out to overseas workers, making Twitter, which is a public and global platform, an ideal place to engage with these users.
“We are very excited to announce that Twitter’s full line of products, services and support will be made available to advertisers locally in The Philippines and Thailand through this partnership. Twitter is the home of live conversations and we know that a growing number of companies are using Twitter to listen to their customers and market themselves organically. We are thrilled to partner with Twitter directly to help advertisers amplify these efforts effectively” – said Shagun Gupta, SVP Business Development APAC of MediaDonuts
“Southeast Asia is an exciting and fast growing region for Twitter. We are seeing strong demand from marketers in the region to leverage Twitter as a live conversation platform that connects their brands with a global audience. We are happy to announce that Twitter will be partnering MediaDonuts to augment and strengthen our existing presence in the Philippines and Thailand. We look forward to working closely with MediaDonuts to grow the business together.” -- Maya Hari, Managing Director for India and Southeast Asia, Twitter
MediaDonuts is an advertising and technology platform that helps advertisers achieve their performance and branding goals across digital media channels.
Through our technology stack we have access to a large number of inventory sources that allow us to buy digital media on an impressions level across digital channels such as Display, Mobile, Video, Social and Search.
MediaDonuts has offices in 8 countries, which are across EMEA and APAC with head quarters in both Belgium and Singapore. In every country we have a team of digital media specialists who can help clients draft the most sophisticated digital media strategy to help them achieve their goals.
Twitter, Inc. (NYSE: TWTR) is what's happening in the world right now. From breaking news and entertainment to sports and politics, from big events to everyday interests. If it's happening anywhere, it's happening first on Twitter. Twitter is where the full story unfolds with all the live commentary and where live events come to life unlike anywhere else. Twitter is available in more than 40 languages around the world. The service can be accessed at Twitter.com, on a variety of mobile devices and via SMS. For more information, visit about.twitter.com or follow @twitter.