Tiktok partners with MediaDonuts to extends its advertising business in Thailand
Bytedance and MediaDonuts announce a partnership for Thailand to strengthen on-ground support to local advertisers.
MediaDonuts, a digital media and technology company operating across EMEA and APAC, has been appointed as the official partner for Thailand of TikTok, the fast growing short form video platform.
With this development, brands and marketing agencies in Thailand can now work closely with a local team to help advertise their brands on TikTok to a young dynamic audience with high impact native advertising solutions which generate increased awareness, drive performance and allow them to gain valuable brand insights.
Mr. Yikai Li, TikTok’s Southeast Asia Chief Monetization Officer, says that the application has gained trusts in MediaDonut’s performance based on its strong track record of driving growth in advertising revenue, especially for platforms geared towards younger generations, which is a great match for TikTok given it’s popularity with generation Z.
Mr. Yikai Li, adds that the senior team of MediaDonuts has shown deep understanding of the core values of the platform and therefore will be able to help advertisers locally to implement their marketing strategies effectively.
We have been very impressed with the rapid growth of TikTok globally and see strong demand from advertisers in the markets across South East Asia we operate. Therefore we are thrilled to partner with TikTok in Thailand to make the full suite of advertising solutions available to advertisers in Thailand. The innovative ad solutions such as hashtag challenge in combination with the high impact native ad units are truly a unique offering and will help advertisers reach Generation Z effectively generating strong ROAS, says Pieter-Jan de Kroon, Managing Partner at MediaDonuts.
Beijing ByteDance Technology Co Ltd. is a Chinese Internet technology company operating several machine learning-enabled content platforms such as TikTok and is headquartered in Beijing. TikTok is a short form video platform that has seen exponential growth with being the number one downloaded application in 2018 and has a daily user rate of over 150 million people globally.
MediaDonuts is an advertising and technology platform that helps advertisers achieve their performance and branding goals across digital media channels.
MediaDonuts has offices in 12 countries, which are across EMEA and APAC with head quarters in both Belgium and Singapore. In every country we have a team of digital media specialists who can help clients draft the most sophisticated digital media strategy to help them achieve their goals.