ACTIVISION BLIZZARD MEDIA PARTNERS WITH MEDIADONUTS!

Activision Blizzard Media and MediaDonuts announce a partnership for Indian and the South East Asian markets to strengthen on-ground support to local advertisers.

MediaDonuts, a digital media and technology company operating across EMEA and APAC, has been appointed as the exclusive ad sales partner for India and South East Asia of Activision Blizzard Media, the largest gaming publisher globally.

With this development, brands and marketing agencies in these countries can now work closely with a local team to not only advertise their brands on the Activision Blizzard games (mainly Candy Crush in India) but help their business achieve higher reach and increased awareness on advertising campaigns, gaining brand insights, and more.

ABM’s games are iconic and entertaining and this makes it such a compelling platform for people to stay entertained during their leisure time and get engaged to options displayed by various brands. It allows advertisers to engage with this audience at the right time with highly relevant messages based on their interests.

Candy Crush is a leading platform in terms of audience size for advertisers who are looking to target women between 18 to 44 years old in tier 2 & 3 cities in India which is a very unique proposition in this market.

“We are very excited to announce that ABM’s full line of products, services and support will be made available to advertisers across APAC through this partnership. For India specifically, the unique audience of female users in tier 2 & 3 cities makes it a very interesting platform for advertisers looking to reach audiences outside of Metro Cities. We are thrilled to partner with ABM to help advertisers amplify their branding efforts effectively” – said Pieter-Jan de Kroon, Managing Partner of MediaDonuts.

About Activision Blizzard Media:

MediaDonuts is an advertising and technology platform that helps advertisers achieve their performance and branding goals across digital media channels.

About MediaDonuts

MediaDonuts is an advertising and technology platform that helps advertisers achieve their performance and branding goals across digital media channels.

MediaDonuts has offices in 12 countries, which are across EMEA and APAC with head quarters in both Belgium and Singapore. In every country we have a team of digital media specialists who can help clients draft the most sophisticated digital media strategy to help them achieve their goals.