Prior to this, Sagar was Executive Director at Acue:iti

MediaDonuts has appointed Vidhu Sagar as Managing Director for India.

Sagar joins from Acue:iti where he was Executive Director. Previously, Sagar held leadership roles as National Director Media at MullenLowe Lintas, Managing Partner at GTB – WPP’s integrated agency for Ford Motors, GM at FCB-Ulka and EVP at Carat Media, among others.

Sagar has extensive experience across diverse disciplines of media and advertising. Through his career he has worked on brand strategy and innovative media solutions for a variety of clients, including international brands such as BMW, General Motors, Ford, British Airways, Bausch & Lomb, Tropicana, MasterCard, Reebok, and Bose, as well as prominent Indian players such as ITC, Dabur, Hero, HCL, NIIT and Muthoot Group.

Pieter-Jan de Kroon, Managing Partner, MediaDonuts said: “We’re pleased to welcome Vidhu Sagar to lead our growing team in India. We’re seeing strong momentum in this market both from our media representation business which includes partners such as Activission Blizzard Media (Candy Crush), MatchMedia (Tinder), Byte Dance (TikTok) etc. as well as from our digital programmatic technology business that helps agencies enhance their media buying capabilities. Vidhu has a unique background having led businesses across both creative and media domains. His deep understanding of the Indian media landscape and rich experience across multiple disciplines in advertising will surely benefit our clients and the team. We’ll be announcing other high profile hires in the coming weeks which reinforces our commitment to this market.”

On the appointment, Sagar said: “Digital media domain is an unending sea of opportunities today. There’s explosive growth all around and MediaDonuts, with its robust programmatic technology and a long, proven track record in online performance, is uniquely positioned to take giant strides forward. Extremely pleased to lead MediaDonuts in India.”

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