InMobi, the world’s largest independent mobile advertising platform, today announced an exclusive partnership with Media Donuts, Thailand's leading mobile media and ad technology house. This partnership will help agencies and advertisers in Thailand to leverage InMobi’s cutting-edge mobile advertising technology to engage users across its global network of premium apps. With this partnership, Media Donuts has access to InMobi’s full stack of mobile-first solutions including innovative video ad formats and unique consumer profiles built on a rich 1st party and 3rd party data. This empowers brands to reach the right audience, maximising the value of a clients’ media buying investments.
InMobi reaches more than 1.5 Billion unique users worldwide, including 17 Million users in Thailand today, which is about 70% of the total smartphone users in the country. InMobi has also partnered with industry leaders for independent viewability verification and attention measurement and delivers ads that are twice as viewable than the industry standards for in-app video ads.
Mobile advertising is expected to grow in Thailand by 60% in 2018, according to the e- marketer, Global Ad Spends Report. With in-app advertising projected to contribute to over 90% of all mobile advertising spends by next year, advertisers are expected to increasingly leverage mobile as the primary medium to engage consumers, especially through the use of mobile video.
We are very excited to announce that InMobi's full line of products, services and support will be made available to advertisers in Thailand through this partnership. Mobile advertising spend in Thailand has been growing over 50% year on year since 2015 thanks to greater access to mobile internet and rapid smartphone adoption. Therefore, it’s a great time for both companies to combine forces in order to offer agencies and brands scalable and transparent mobile solutions with strong local support by our experienced sales team. Advertisers are increasingly demanding innovative mobile ad solutions combined with accurate targeting and viewability insights which we’re now able to offer, thanks to InMobi's rich user data and moat enabled inventory - said Pieter-Jan de Kroon, Managing Partner at Media Donuts.
"InMobi now has a strong ally in Media Donuts. This partnership brings in-depth market understanding, rich digital expertise and vast experience in the mobile advertising space. Media Donuts is aligned to our vision of having a deep level of insights and behaviours about the end user and using that to make the mobile advertising space effective and intelligent," says ABC, Sales Director of SEA at InMobi. "This partnership extends our regional coverage and allows advertisers to access our mobile-first advertising solutions for any mobile marketing challenge they might be facing.”