Prior to this, Sharma worked for iCubesWire as the chief growth officer
MediaDonuts is strengthening its team in India further and announced today that Devinder Sharma is joining the company as its Head of Business Development. It’s the second senior hire in recent weeks after Vidhu Sagar joined MediaDonuts as its Managing Director for the market earlier this month.
Sharma joins from iCubesWire where he was chief growth officer. Previously he held roles as director brand sales at Opera Mediaworks and Country Head Indonesia for Vdopia, among others. Sharma has extensive experience in business development for leading digital media companies in India as well as abroad. Throughout his career he has worked with agency partners and brands in driving results using a wide range of digital media solutions.
Commenting on the development, Vidhu Sagar managing director, MediaDonuts India said, “We’re extremely pleased to welcome Devinder Sharma to lead our business development efforts. We’re seeing strong momentum in the market both from our media representation business which includes partners such as Activission Blizzard Media (Candy Crush & Call of Duty), MatchMedia (Tinder), etc. as well as from our digital technology business that helps support agencies enhance their media buying capabilities. Devinder has a deep understanding of the Indian media landscape and brings rich experience in digital advertising which will benefit our clients and team. Also, his international experience in leadership roles affords him a global view of the digital ecosystem which can be applied to the Indian market most meaningfully.”
Sharma too noted, “In these fast-changing times, digital marketing is evolving and upgrading almost every other day. I am confident that MediaDonuts’ robust product portfolio and successful track record in international markets will surely be helpful in further deepening our roots in India. Strong technology, Programmatic solutions and exclusivity is the best possible combination to have and I am glad that MediaDonuts has it all. Happy to be a part of this growing family.”